Amin G. Aaser

Amin G. Aaser is the founder and executive director of Noor Kids, a Harvard-supported educational project that creates books, classes, and digital programs to help Muslim children grow confidence in their faith. He co-founded the organization with his brother Mohammed in 2011–2012; it has grown from a character-driven book series into videos, live story time, and Ramadan programs used by families worldwide. Raised in Maple Grove, Minnesota, he graduated magna cum laude from the University of Minnesota (finance, marketing, and supply-chain) and earned an MBA from UC Berkeley Haas. He previously worked at 3M, Target, and General Mills before building Noor Kids full-time. His work has been featured by NPR, BBC, and the Star Tribune. Website: https://noorkids.com